Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Year of publication: |
2008
|
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Authors: | Zhou, Lianxi ; Wong, Amy |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 6, p. 470-483
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Subject: | Marken | Marches (Italy) | Ausländisch | Foreign | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | China |
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