Exploring the inhibitory effect of maximising mindset on impulse buying
Year of publication: |
2023
|
---|---|
Authors: | Ding, Zhoujin ; Tu, Ming ; Guo, Zizheng |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 676-687
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | China |
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