Impacts of sellers' responses to online negative consumer reviews : evidence from an agricultural product
Ping Qing, Heng Huang, Amar Razzaq, Yifan Tang, Ming Tu
| Year of publication: |
2018
|
|---|---|
| Authors: | Qing, Ping ; Huang, Heng ; Razzaq, Amar ; Tang, Yifan ; Tu, Ming |
| Published in: |
Canadian journal of agricultural economics : CJAE. - Hoboken, NJ : Wiley-Blackwell, ISSN 0008-3976, ZDB-ID 417256-5. - Vol. 66.2018, 4, p. 587-597
|
| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Reis | Rice | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in französischer Sprache |
| Other identifiers: | 10.1111/cjag.12184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012270494