Exploring the Intention to Watch Advertisements on YouTube Among Youth
Year of publication: |
2018
|
---|---|
Authors: | Koshy, Ligo |
Other Persons: | Manohar, S (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Jugendliche | Youth | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 25, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3271497 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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