Influence of Celebrity Endorsement on Brand Image of Grooming Products
Year of publication: |
2017
|
---|---|
Authors: | Koshy, Ligo |
Other Persons: | Manohar, S (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 17, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2969781 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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