The effect of environmental competitiveness, customer and competitor orientation on export performance
Year of publication: |
2024
|
---|---|
Authors: | Arun, Korhan ; Ozmutlu, Saniye Yildirim |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 2, p. 142-160
|
Subject: | Competitor orientation | Customer orientation | Environmental competitiveness | Export performance | Moderator effects | Service firms | Beziehungsmarketing | Relationship marketing | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Export | Umweltmanagement | Environmental management |
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