Exploring the locus of internal marketing
Year of publication: |
July 2018
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Authors: | Ozuem, Wilson ; Limb, Natalie ; Lancaster, Geoffrey |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 4, p. 356-372
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Subject: | Internal mareting | sustainable competitive advantage | supermarket sector | business to business | stakeholder perspective | staff motivation | Stakeholder | Wettbewerbsvorteil | Competitive advantage | Lebensmitteleinzelhandel | Food retailing | Internationales Marketing | International marketing |
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