Exploring the origins of enduring product involvement
Peter H. Bloch; Suraj Commuri and Todd J. Arnold
| Year of publication: |
2009
|
|---|---|
| Authors: | Bloch, Peter H. ; Commuri, Suraj ; Arnold, Todd J. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 1, p. 49-69
|
| Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003828380