Perception of customers splurging the prospects of bancassurance : evidence from Indian banking firms
Rachna Agrawal and Riya Gupta
| Year of publication: |
2022
|
|---|---|
| Authors: | Agrawal, Rachna ; Gupta, Riya |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 15.2022, 4, p. 488-510
|
| Subject: | bancassurance | brand image | CA | channel convenience | CL | customers' attitude | customers' loyalty | partial least squares-structural equation modelling | PLS-SEM | product knowledge | proper attention | trustworthiness | Beziehungsmarketing | Relationship marketing | Indien | India | Konsumentenverhalten | Consumer behaviour | Bank | Markenimage | Brand image | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2022.10044254 [DOI] 10.1504/IJMP.2022.124600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415127