Exploring the potential of travel reviews : implications for strategy formulation and implementation
Year of publication: |
2012
|
---|---|
Authors: | Capriello, Antonella |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 321-337
|
Subject: | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
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