Exploring the power of adaptive selling techniques on consumers' buying behaviour
Hans H. Bauer and Isabel Martin
| Year of publication: |
2008
|
|---|---|
| Authors: | Bauer, Hans H. ; Martin, Isabel |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 22.2008, p. 51-68
|
| Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818163