Exploring the relations in relational engagement : addressing barriers to transformative consumer research
Year of publication: |
2019
|
---|---|
Authors: | Piacentini, Maria ; Dunnett, Susan ; Hamilton, Kathy ; Banister, Emma ; Gorge, Hélène ; Kaufman-Scarborough, Carol ; Nairn, Agnès |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 327-338
|
Subject: | Societal impact | Relational engagement | Transformative research | Marketing representations |
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