Extent:
Seite 207-392
Illustrationen
Series:
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 32, issues 3/4 (March 2016)
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal
Language: English
Notes:
Enthält 7 Beiträge
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011545089