Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
Year of publication: |
2010
|
---|---|
Authors: | Bee, Colleen C. ; Havitz, Mark E. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 11.2010, 2, p. 37-54
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | fan attendance | behavioural loyalty | attraction | fan involvement | international tennis |
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