Can concessions take you out to the ballpark? : an investigation of concessions motivation
Year of publication: |
September 2018
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Authors: | Slavich, Mark A. ; Rufer, Lisa ; Greenhalgh, Gregory P. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 3, p. 167-179
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Subject: | concessions motivation | fan attendance | port consumption | sport spectator motivations | Motivation | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Profisport | Professional sports | Leistungsmotivation | Work motivation | Konzession | Concession | Sportmarketing | Sports marketing |
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