Exploring the relationship between sponsorship characteristics and sponsorship asking price
Taryn Wishart; Seung Pil Lee; T. Bettina Cornwell
| Year of publication: |
2012
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|---|---|
| Authors: | Wishart, Taryn ; Lee, Seung Pil ; Cornwell, T. Bettina |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 4, p. 335-349
|
| Subject: | Sport | Sports | Sponsoring | Sponsorship | Preismanagement | Pricing strategy | OECD-Staaten | OECD countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581478