Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City
Ritu Sinha
| Year of publication: |
2014
|
|---|---|
| Authors: | Sinha, Ritu |
| Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 118-131
|
| Subject: | Bombay | Umweltzeichen | Eco-label | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416852