How research can help to create commercially successful ubiquitous services
Year of publication: |
2009
|
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Authors: | Palo, Teea ; Koskela, Kaisa ; Koivumäki, Timo ; Tähtinen, Jaana |
Published in: |
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-378-4. - 2009, p. 117-134
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Subject: | Mobile Anwendung | Mobile application | Innovation | Kundenintegration | Customer integration | Dienstleistung | Services | Geschäftsmodell | Business model |
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