Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework
Year of publication: |
March 2017
|
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Authors: | Sharma, Piyush ; Chan, Ricky Y. K. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 3, p. 294-308
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Theorie | Theory |
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