Exploring the role of augmented reality in purchase intention : through flow and immersive experience
Year of publication: |
2023
|
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Authors: | Pathak, Kanishka ; Prakash, Gyan |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 196.2023, p. 1-12
|
Subject: | Augmented reality | Flow dimension | Immersion | Psychological ownership | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
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