Exploring the role of decision-making factors in international student marketing engagement
Thuy Nguyen, Qin Sun and Gopala Ganesh
| Year of publication: |
2019
|
|---|---|
| Authors: | Nguyen, Thuy ; Sun, Qin ; Ganesh, Gopala K. |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 29.2019, 2, p. 230-250
|
| Subject: | affective | benevolent | calculative | customer marketing engagement | Decision making factors | extra-role CME | in-role CME | interactive | persuasive | satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2019.1638483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179317