The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Year of publication: |
2020
|
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Authors: | Ryu, Sann ; Park, Jungkun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
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Subject: | Affective | Calculative | Normative commitments | Perceived benefits | Shopping over social media | Word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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