Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Year of publication: |
2011
|
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Authors: | Kwak, Dae Hee ; Kim, Yu Kyoum ; Hirt, Edward R. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 11.2011, 3, p. 225-250
|
Subject: | USA (Mittlerer Westen) | USA (Midwest) | Sportveranstaltung | Sport event | Emotion | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
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