Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others?
Year of publication: |
2004
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Authors: | Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 12, p. 1011-1032
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