Public Attitudes Toward Advertising: More Favorable Than You Might Think - A nationwide survey on attitudes toward advertising yields insights on overall attitudes, on contrast between generalized and personalized perceptions, and on the demographic factors affecting opinions
Year of publication: |
1998
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Authors: | Shavitt, Sharon ; Lowrey, Pamela ; Haefner, James |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 4, p. 7-22
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