Exploring the Strategies for Reviving the Sport of Field Hockey in Pakistan

Globalization brings lots of cultural changes. These changes also affected sports culture. It makes some sports more popular while some lose their popularity. Pakistan field hockey is among those victims. A national sport of Pakistan with bright history is now in the worst condition. In this scenario, the current study enquired various experts using stakeholder theory to understand the sport's stakeholders, their effects, and possible strategies to make it alive again. A qualitative study was conducted with sports journalists, professional athletes, managers, and academicians (n=28). The results of the study indicated that the government, federation, clubs, league, media, competitors, sponsors, and fans as stakeholders of Pakistan hockey. Results further identified that the government, federation, competitors, and sponsors are recognized as working negatively, and fans are working positively for hockey. League and clubs are acting positively and negatively simultaneously. Furthermore, future strategies for each stakeholder are also identified for hockey revival in Pakistan