Exploring the structural characteristics of consumers' knowledge
Beth Walker ; Richard Celsi ; Jerry Olson
| Year of publication: |
1986
|
|---|---|
| Authors: | Walker, Beth A. ; Celsi, Richard ; Olson, Jerry |
| Publisher: |
[Univ. Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 21 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 160 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004754244