Consumer behavior : marketing strategy perspectives
J. Paul Peter; Jerry C. Olson
| Year of publication: |
1987
|
|---|---|
| Authors: | Peter, Jerome Paul |
| Other Persons: | Olson, Jerry C. (contributor) |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | XVII, 698 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 2. Aufl. u.d.T.: Consumer behavior and marketing strategy. - Literaturangaben |
| ISBN: | 0-256-03177-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000735104