Exploring visitor experiences at trade shows
Year of publication: |
2010
|
---|---|
Authors: | Rinallo, Diego ; Borghini, Stefania ; Golfetto, Francesca |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 249-258
|
Subject: | Messe | Trade fair | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | Marketingmanagement | Marketing management |
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