Exploring wearout and some insights and replies to factors affecting irritation and attitudes towards mobile advertising
Year of publication: |
2016
|
---|---|
Authors: | Royo-Vela, Marcelo ; Meyer, Farina |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 211-241
|
Subject: | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects |
-
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal, (2019)
-
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan, (2014)
-
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh, (2014)
- More ...
-
Segmentation of low-cost flights users at secondary airports
Martinez-Garcia, Esther, (2010)
-
Effects of the biophilic atmosphere on intention to visit : the affective states’ mediating role
Ortegón-Cortázar, Leonardo, (2019)
-
Ortegón-Cortázar, Leonardo, (2019)
- More ...