Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Daniel Hall
| Year of publication: |
2016
|
|---|---|
| Authors: | Hall, Daniel |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 2, p. 134-153
|
| Subject: | Marketing | Value analysis | Surveys | Wines | Marketing strategy | Wein | Wine | Marketingmanagement | Marketing management | Weinbau | Wine industry | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Regionales Cluster | Regional cluster |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-09-2015-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590141