Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination
Year of publication: |
2004-03
|
---|---|
Authors: | Helm, Roland |
Institutions: | Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena |
Subject: | International marketing | export market entry | joint venture | market success |
Series: | |
---|---|
Type of publication: | Book / Working Paper |
Notes: | Published as "Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination", in: International Journal of Globalisation and Small Business, Vol. 1, No. 1 2004, S. 58-78. The text is part of a series Jenaer Schriften zur Wirtschaftswissenschaft Number 06/2004 |
Source: |
-
Chang, Jeanine, (2015)
-
Ralston, David, (2001)
-
International business with Asian countries
Bhatia, Ramesh Chander, (2000)
- More ...
-
Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen M�rkten
Helm, Roland, (2006)
-
Helm, Roland, (2010)
-
Helm, Roland, (2007)
- More ...