Export performance: success determinants for New Zealand manufacturing exporters
Year of publication: |
1998
|
---|---|
Authors: | Thirkell, Peter C. ; Dau, Ramadhani |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 9/10, p. 813-829
|
Publisher: |
MCB UP Ltd |
Subject: | Export | Manufacturing industry | Market orientation | Marketing strategy | New Zealand | Performance measurement |
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