Export segmentation effectiveness : index construction and link to export performance
Year of publication: |
2009
|
---|---|
Authors: | Foedermayr, Eva ; Diamantopoulos, Adamantios ; Sichtmann, Christina |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 1, p. 55-73
|
Subject: | Marktsegmentierung | Market segmentation | Export | Internationales Marketing | International marketing |
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