Export segmentation effectiveness: index construction and link to export performance
| Year of publication: |
2009
|
|---|---|
| Authors: | Foedermayr, Eva ; Diamantopoulos, Adamantios ; Sichtmann, Christina |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 17.2009, 1, p. 55-74
|