Exporting Hong Kong's higher education to emerging Asian markets : marketing strategies and government policies
Alan C. K. Cheung; Y. C. Cheng; Timothy W. W. Yuen; Celeste Y. M. Yuen
| Year of publication: |
2011
|
|---|---|
| Authors: | Cheung, Alan C. K. ; Cheng, Y. C. ; Yuen, Timothy W. W. ; Yuen, Celeste Y. M. |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 1-24
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| Subject: | Studium | University education | Nonprofit-Marketing | Nonprofit marketing | Hochschulpolitik | Higher education policy | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406233