Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!

Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging Language and Cultural Gaps -- Chapter 4: Tradeshows: Optimizing and Measuring Performance -- Chapter 5: B2B and D2C Options: Selecting Sales Channels -- Chapter 6: Cashflow: Balancing Prudence and Growth -- Chapter 7: Culture and Behavior: Managing Organizational Disruption -- The Way Forward: Driving Success -- About the Authors -- Index -- Adpage -- Backcover.