Global strategies for multinationals in the 21st century : implications for channel distribution in South Asia
Eleanor Cheung and Stephen Yiu
Year of publication: |
1998
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Authors: | Cheung, Eleanor ; Yiu, Stephen |
Published in: |
Managing economic liberalisation in South Asia : directions for the 21th century. - New Delhi [u.a.] : Macmillan India, ISBN 0-33393185-8. - 1998, p. 125-134
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Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Indien | India | Südasien | South Asia |
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