Extending customers' roles in e-commerce : promises, challenges, and some findings
Year of publication: |
2006
|
---|---|
Authors: | Klein, Stefan ; Köhne, Frank ; Totz, Carsten |
Published in: |
E-commerce and the digital economy. - Armonk, NY [u.a.] : Sharpe, ISBN 0-7656-1150-3. - 2006, p. 75-90
|
Subject: | Telekommunikationssektor | Telecommunications industry | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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