Extending the Prevalent Consumer Loyalty Modelling : The Role of Habit Strength
Year of publication: |
2012
|
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Authors: | Olsen, Svein Ottar ; Tudoran, Alina A. ; Brunsø, Karen ; Verbeke, Wim |
Publisher: |
[S.l.] : SSRN |
Subject: | Privater Haushalt | Household | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Customer retention | Ernährungsverhalten | Eating habit | Spanien | Spain | Fischereiprodukt | Fishery product | Dänemark | Denmark | Vergleich | Comparison |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Vol. 47, No. 1, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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