Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes
Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult
| Year of publication: |
c2004 ; 1st ed
|
|---|---|
| Authors: | Boyer, Kenneth Karel |
| Other Persons: | Frohlich, Markham T. (contributor) ; Hult, G. Tomas M. (contributor) |
| Publisher: |
New York : American Management Association |
| Subject: | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour |
| Description of contents: |
Don't break the supply chain before you get to the most important link -- the customer
Table of Contents [gbv.de]
|
| Extent: | Online-Ressource (xvii, 252 p) ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Preliminaries; Foreword; Preface; The Great Divide Between Customers and Retailers; Decoupled Extended Supply Chains; Semi-Extended Supply Chains; Fully Extended Supply Chains; Centralized Extended Supply Chains; Strategy-Meshing Operational and Marketing Goals; Marketing-Tapping Customers' Latent Desires; Supply Chain Design-How to Bridge the Last Mile; Information Technology-Facilitating Learning and Streamlining Transactions; The Future of the Extended Supply Chain; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-8144-0836-2 ; 978-0-8144-0836-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673025