Extending the value chain : a conceptual framework for managing the governance of co-created brand equity
Year of publication: |
2010
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Authors: | Helm, Clive ; Jones, Richard |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 8, p. 579-589
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Subject: | Markenimage | Brand image | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation |
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