Understanding value-creating practices in social media-based brand communities
Year of publication: |
November-December 2017
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Authors: | Sorensen, Anne ; Drennan, Judy |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 37.2017, 15/16, p. 986-1007
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Subject: | Service logic | practices | value creation | value co-creation | social media-based brand communities | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenintegration | Customer integration |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2017.1373098 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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