Exteriorscape : physical surroundings of a service outlet in a shopping mall
Year of publication: |
2015
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Authors: | Koo, Hyunjung ; Kim, Shinyoung ; Choi, Sunmee |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 2, p. 153-166
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Subject: | exteriorscape | servicescape | cluster theory | location | service outlet | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Dienstleistungssektor | Service industry | Einzelhandelsstandort | Retail location | Regionales Cluster | Regional cluster | Dienstleistungsqualität | Service quality | Betriebliche Standortwahl | Firm location choice |
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