Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Chun Qiu, Ping Zhao
| Year of publication: |
2019
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|---|---|
| Authors: | Qiu, Chun ; Zhao, Ping |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 163-172
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| Subject: | Mobile coupons | Store location | Store clusters | Shopping center | Retail promotion | Konsumentenverhalten | Consumer behaviour | Regionales Cluster | Regional cluster | Kundenbindungsprogramm | Loyalty program | Einkaufszentrum | Gastronomie | Restaurant industry | Einzelhandelsstandort | Retail location | Betriebliche Standortwahl | Firm location choice | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.06.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104136