External validity of market segmentation methods : a study of buyers of prestige cosmetic brands
Taehyun Kim; Hoon-Young Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Taehyun ; Lee, Hoonyoung |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 153-169
|
| Subject: | Marktsegmentierung | Market segmentation | Kosmetik | Cosmetics | Luxusgüter | Luxury goods | Messung | Measurement | Clusteranalyse | Cluster analysis | Vergleich | Comparison | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007625