Extranet use and building relationship capital in interfirm distribution networks : the role of extranet capability
Year of publication: |
2011
|
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Authors: | Spralls, Samuel A. ; Hunt, Shelby D. ; Wilcox, James B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 1, p. 59-74
|
Subject: | Intranet | Vertriebsweg | Distribution channel | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing |
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