Extreme makeover : short- and long-term effects of a remodeled servicescape
Year of publication: |
2011
|
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Authors: | Brüggen, Elisabeth C. ; Foubert, Bram ; Gremler, Dwayne D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 5, p. 71-87
|
Subject: | Schnellgastronomie | Fast-food industry | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Europa | Europe |
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