Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Ahasan Harun, Gayle Prybutok, and Victor R. Prybutok
| Year of publication: |
2018
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|---|---|
| Authors: | Harun, Ahasan ; Prybutok, Gayle ; Prybutok, Victor R. |
| Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 1068-6967, ZDB-ID 1227108-1. - Vol. 25.2018, 2, p. 83-100
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| Subject: | corporate ability | corporate social responsibility | fast-food industry | PLS-SEM | purchase intention | service quality | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Schnellgastronomie | Fast-food industry | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10686967.2018.1436351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976328