Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level and quality of education can be a long time to determine the identity card of a particular social group significantly raises the importance of methods of "public relations". However, in the field of ...

Communication in marketing, sales and personal contacts, the quality of education, modern advertising educational services, meaningful information, advertising appeal, target audience, an emotional response, commercial advertising effectiveness, and informative advertising, public relations.

MoreLess

Year of publication:	2012
Authors:	Zotov, Viktor
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 2.2012, 06
Publisher:	Department of Marketing
Subject:	Public relations activities \| The formation of the image \| Reputation of educational institutions \| Maintaining the image. Creation of fame. Educational programs. The effectiveness of an educational institution \| Public organizations \| Association \| Develop an action plan \| Evaluation of the results

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M13 - Entrepreneurship ; M31 - Marketing ; A2 - Economics Education and Teaching of Economics ; I2 - Education
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010857497